Social media marketing is a useful β and free β marketing tool that can help businesses flourish. In our new socially distant world, social media can provide a new way to stay in touch with current clients β and more importantly reach new potential clients. For insurance agents and brokers, social media is especially helpful because a large part of our business is word-of-mouth referrals. To be successful, itβs important to remember that social media was created for people, not for businesses. Using social media correctly can help your business grow but a few missed steps can be the nail in the coffin for your insurance agency.